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Living The Dubai Dream

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Australia’s top talent bloggers will this week embark on Australia’s largest international social tourism campaign, partnering with the Dubai Tourism Australia & New Zealand Office to capture the excitement and diversity of Dubai.

Australia’s largest blogging community Nuffnang is partnering with Dubai Tourism to send its talent core, Bloggerati of 21 bloggers with seven staff to experience first-hand the rich culture Dubai has to offer.

The campaign forms a significant part of Dubai Tourism Australia & New Zealand Office’s Digital Strategy where 21 bloggers, two blog readers and Nuffnang staff will fly to Dubai in early December, in return receiving a reach close to 8 million.

Nuffnang’s Managing Director Felicity Grey says the idea to send Bloggerati talent to Dubai arrived when she first witnessed the diverse talent of the Nuffnang group upon accepting the role of Managing Director earlier this year.

“Bloggerati is the most diverse blogging talent group in the country covering a variety of categories from food, travel fashion and lifestyle and interiors to health and fitness, parenting and craft. Nuffnang’s Bloggerati is the only blogger talent group to cover it all, so Dubai with its kaleidoscope of attractions makes perfect sense for our group to showcase the breadth of activities available,” said Ms Grey.

“Dubai Tourism is delighted to partner with Nuffnang on their annual Bloggerati Getaway, to showcase Dubai’s diverse attractions and experiences to the various audiences that their top bloggers attract. The bloggers will be visiting Dubai’s iconic attractions as well as uncovering some of the unexpected experiences Dubai offers to our region,” said Director, Dubai Tourism – Australia and New Zealand, Julie King.

“The Dubai Blogger Getaway will be supported by our partners The Address Hotels & Resorts – Palace Downtown Dubai, The Address Downtown Dubai, The Address Dubai Mall, and Vida Downtown Dubai, JW Marriott Marquis Hotel Dubai and Shangri-La Hotel Dubai.”

The bloggers and social media influencers will be leveraging the #MyDubai initiative, created by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, with a request for residents and visitors to join him in sharing photos, videos and stories on social media and show their experiences of Dubai.

The intention is to celebrate the everyday lives of the people and communities of the Emirate and show the city that is beneath the landmarks, headlines and superlatives. The Australia #MyDubai initiative will provide the opportunity to showcase and uncover some of Dubai’s hidden gems and lesser-known highlights to the Australian market.

“This is the first time Australia has seen an international tourism board commit to an impressive Blogger Getaway of this size. Nuffnang is proud to be part of this industry-first and our bloggers are ecstatic to be working with Dubai,” said Ms Grey.

The 21 talent bloggers making the journey to Dubai include:

Food Porn,

Learning 4 Kids,

Learn With Play At Home,

Inside Out Style Blog,

My Poppet,

Sharon the Make Up Artist,

Interiors Addict,

Be A Fun Mum,


School Mum,

Sesame Ellis,

One Crafty Mumma,

Life, Love and Hiccups,

The House That AM Built,

Move Fuel Love,

Chloe’s Addiction,

Vintage Current,

Melbourne Girl,

Esme & The Laneway,

The Home Journal,

The Life Creative,

One lucky blog reader and a friend also have the chance to share the Dubai experience with their favourite blogger, by entering to win a trip to Dubai with the blogging contingent. Details will be released via the travelling bloggers in the coming week.