Guest post by Celeste from Berry Travels.

Image by linda cronin via flickr

I’m sure blogging tips are dime a dozen these days, and everybody’s a ‘blogging expert’ at some point or another. I don’t claim to have any expertise in this field, but having been an active blogger on numerous blogs for quite a few years now, I have collected a selection of my observations below from the point of view of both a blogger and a blog reader.

Another point to note: this article was written with craft bloggers in mind. Not that it stops the rest of you from reading it, right?

Judging by how far back my archives go, you might think I’m new to the blogging world. On the contrary, I have been blogging since 2003. Not quite as long as some others, but not exactly a new blogger either. I started blogging on Livejournal.com and in fact, I still blog there. As of current, my personal blog on Livejournal has a total of 2,187 journal entries, with a total of 8,005 comments made on the blog either by myself or by my readers. Impressive? Not really. But it definitely proves that I have been blogging for awhile.

There are many handmade crafters out there today. Many trying to sell their humble wares, myself included. As a new seller, especially on Etsy.com, you are often told to ‘start a blog’ to promote traffic and interest to your store. And while starting a blog can be as simple as clicking a few buttons and filling in a few blanks on the signup page over at Blogger.com, what comes next? If you spend all your blogging time just talking about your products and promoting your store, people are not going to read it for the simple reason that it’s boring!

So what then?

Image by E-magic via flickr

Why are you blogging?
When I first started blogging, I had a reason. My (then) boyfriend and I were separated and in a long distance relationship. It was my way of showing him what I was up to and letting him be part of my life in a fashion. After we broke up, I continued blogging as I had fallen in love with it. I love to, and what better way to show my love for writing than to write?

So be very clear on why you have started your blog and why you are blogging. If you are only doing it to promote traffic to your shop, I’m afraid that is not going to be enough. Blogs can be (but are not limited to being) tools to look into a blogger’s life, heart and soul. If you don’t put the human factor into your blog, your blog will never take its first breath and live.

I figured out my reasons, now what?

Once you know why you are blogging, this should be easy: start blogging!

Take a notepad around with you if you need it and jot down ideas for blog posts as they come up. I used to wish there was a way I could write blog mentally. Depending on the theme of your blog, your content need not be interrelated. You can talk about food on a craft blog, you can talk about yourself, or you can talk about other people – it really doesn’t matter! Obviously you will want a constant theme running through but don’t sweat it too much. If you are an avid blog reader like me, you will definitely know that readers love to read about quirky random things, interesting things, and other things that might have happened to you around your life. We are naturally curious beings, so we want to know!

Image via Kevin Marks via Flickr

I feel stupid writing all these: is there even anybody reading?

How are you ever going to get anywhere if you don’t keep those posts coming? It really doesn’t matter whether or not somebody is reading. If you have been dropping links and promoting your blog as you should have been, then somebody would be reading it. Think about it this way: blogging is just as much for yourself as it is for others. One day you will look back through your archives and go “I did what? ” and “Oh gee, that was dumb.” It’s like keeping a diary, a scrapbook, or even a photo album. Just in a digital format.

Furthermore, if you keep writing quality posts (this is important!) and not just “Hey, my shop is this way!” style posts, people will start catching on and passing on the link to your blog to others. Interesting posts will spread like wildfire, so concentrate on writing and not how many followers you have showing on your Google Friends Application.

I don’t want to share my life; my life is boring

Do not underestimate the power of human curiosity. Yes, I do actually want to know what you had for dinner. Yes, I do actually want to know what the weather was like in Tokyo. Yes, I do actually want to know that your cat spewed all over your laundry and you had to skip a movie so you could rescue your laundry. In these modern ages where people are just so busy working, working and doing more working, little things like these makes the day go by just that little bit quicker. Many of us read blogs at work: we just don’t admit it since our bosses won’t like it. So reading that you had a cheery day makes our days that little bit cheerier as well; reading that you had a bad day makes us sympathize and be secretly thankful that it wasn’t us.

But if you are a private or a shy person, I understand how opening up the door to your life can be intimidating. It’s not the end of the world of blogging, trust me. You can write about other things! You can share interesting links you found on the internet, you can share book reviews, you can share photos, you can share so many, so many things. You don’t need to talk about your personal life to have an interesting blog.

Just remember this: nothing, absolutely nothing is considered boring. Unless you are endlessly promoting your shop or a certain product. Because yes, that’s boring.

Thanks for reading! And I hope to see you over at my blog sometime soon!

Today’s post comes to us courtesy of Celeste from Berry Travels. Thanks for sharing your knowledge, Celeste! You can also follow berrytravels on Twitter!

If you’re a Nuffnang blogger with some great blogging tips to share, why not write a guest post for our blog? Contact us with your idea for a guest post today! :)