Here are some tips for Nuffnang bloggers who’d like to maximise their advertising income through working with Nuffnang – whether you’ve just recently joined, or have been with us for a while.

Nuffnang advertisers are usually seeking two things when they advertise with our bloggers. They will want to reach a particular demographic, or niche of blog readers (for example, mums, or young women into fashion). They will also want to ensure their ad is seen by as many people as possible – so they will also want to advertise with bloggers who have a larger Australian readership.

So here are some tips for how to ensure that your blog is primed to be chosen for Nuffnang ad campaigns.

1. Work on growing your Australian traffic! We suggest when people join Nuffnang that they have a minimum of 20 Australian views per day. If you want a target to aim for – we suggest 100 Australian views per day. If you don’t use your own web analystics software, you can check on your Australian traffic in your Nuffnang account by clicking on “Analytics”.
2. Choose a blog layout that gives you space for ad placements! Nuffnang has three different ad units which can be placed on your blog – leaderboard (which goes on your blog header) skyscraper (which goes on the right hand sidebar of your blog) and in-content (which can be placed in the content area of your blog, where the posts go). Most of our advertisers choose skyscraper or leaderboard ads, so we suggest that you make sure your blog layout has room for ads in those positions. If you want more information about the size and placement of these ads (or to grab a new ad code to upload to your blog), login to Nuffnang and click on the “Add ads” tool.
3. Watch the Nuffnang Twitter and Facebook for callouts when we need bloggers for campaigns. Sometimes we get enquiries from advertisers who have very particular requirements (like recently, we had to find out which of our bloggers owned dogs for a PEDIGREE campaign!). When this happens, we’ll put a call out to our bloggers to see if anyone fits the bill! So we advise you to keep an eye on our Twitter and Facebook accounts if you’d like to find out about these opportunities.
4. Make sure we know what kind of blog you have! When you joined Nuffnang, you completed a brief survey which asked you to tick which categories your blog fits into. When looking for blogs for ad campaigns, we use these categories to find your blog! Why not login and check your categories – and update them if needed? Here’s how:

• • Go to the Nuffnang website and login to your account.
  • Select the Blog Manager tool, which will show your Nuffnang blog(s).
  • In the right hand column, you’ll see a link called “Update Survey”.
  • You can update any or all of the questions, but Question 5 is the one where you update what category of blog you have. You can choose up to 3 different categories (eg Entertainment, Fashion, Food, Girl Stuff).
  • Once you’re happy with your changes, hit “Submit” at the bottom of the page, and you’re done!

We hope you find these tips useful! Happy blogging!