G’day! Welcome to Nuffnang Australia!

Finally after months of hard work garnering support from top Australian advertisers and bloggers, such as our beloved Karen Cheng, we are now proud to introduce Nuffnang to all Australian bloggers.

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In February 2007, two fresh economics grads from the UK decided to ditch investment banking and launched their own blog ad network, Nuffnang. Today, in less than 2 years, Nuffnang has acquired a mass of over 60,000 blogs in Singapore and Malaysia. Philippines which just launched 2 months ago is fast growing at over 3000 bloggers in their network.

Their stellar success had Businessweek placing the founders, Tim and Ming, as Asia’s Top 25 entrepreneurs of 2007.

So what is Nuffnang?

Nuffnang Australia is a local blog ad network where Australian bloggers who sign up will run Australian ads on their blogs. Bloggers receive payment when matched successfully with local advertisements sold by Nuffnang.

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The difference with Nuffnang Australia model vs other blog ad networks is Nuffnang focuses locally on Australia and its blogging community.

Local in the sense that each market Nuffnang is launched in comprises a local Nuffnang team. This ensures quality local advertisers are placed on the blogger’s blog. It is a strong leap from other blog ad networks that deal with international affiliates and cost-per-click models. Ads that we bloggers are not interested in.

Nuffnang also promotes heavily within the blogging community and runs numerous events for bloggers. All Australian bloggers have the opportunity to be part of this Nuffnang community through advertiser events, sampling, or just a simple Nuffnang sharing session. Blogger websites are promoted only to help drive traffic.

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To advertisers, this presents an attractive way to engage with us bloggers which was never previously possible. Advertisers previously found the blogging community to be highly fragmented, management intensive, and hard to find! Nuffnang provides a one-stop-shop to run display flash banners, engage with blogger events, PR, advertorials, UGC, and many more.

Blogging in general has grown sharply in the last 5 years in terms of bloggers and readers. We believe Nuffnang has a unique proposition that is well-positioned to provide a service for Australian bloggers and brands.

As such, we are proud to announce Nuffnang to Australia.

Sign up now to support the local blog advertising community!